Product strength, expanding channels, building a new factory? Unveiling Warren Windows & Doors' business strategy!
Release date:
2025-09-01
Meanwhile, as competitors纷纷 move downstream,
Warren Doors & Windows also unveiled a host of exciting new products, showcasing not only its flagship offerings like system windows and doors, but also introducing innovative items such as panoramic sliding doors, the 118 external casement window, and flat-groove stone-clad entry doors—each featuring upgraded, multi-material designs that perfectly embody a sophisticated, urban aesthetic.
From its hidden, hardware-free design to the upgraded feature of four-way ventilation—top, bottom, left, and right—Warren Innovation has unveiled a magical transformation in doors and windows. Warren Doors & Windows CEO Che Xiaona believes: "Novel, energy-efficient, low-consumption, eco-friendly, and artistically designed doors and windows are rapidly emerging as the most competitive products on the market of tomorrow." But in fact, Warren Doors & Windows' innovation goes far beyond just the products themselves.
Focused R&D—products are our competitive edge.
As the home product lineup becomes increasingly diverse, consumers are leaning more toward products that are not only engaging enough but also highly distinctive.
Warren's new flat-slide windows elegantly conceal the hardware, breaking away from traditional window designs and allowing for effortless four-way ventilation—up, down, left, and right—with just one touch. Meanwhile, the panoramic sliding doors boast an extraordinary "three-excellent" aesthetic: towering height, extra-wide panels, and oversized dimensions—paired with ultra-narrow frame profiles—that effortlessly create a breathtakingly expansive, unobstructed view. And Warren’s innovative rock-slab system doors not only feature striking, floor-to-ceiling rock-slab panels but also deliver a stunning visual impact. When combined with smart features like advanced password locks, facial recognition, and intercom systems, these doors elevate the entire space to new heights of sophistication and modernity.
Warren aims to further strengthen its appeal to mid-to-high-end consumers by delivering a comprehensive upgrade in design, quality, and functionality. Starting from the focus of the mid-to-high-end market on quality and taste, Che Xiaona shared with us, "Warren's products don't just aim for performance—they also strive to align with and even lead the market in terms of visual appeal and aesthetic design."
Therefore, Warren’s key requirement for the R&D team was to create products that not only suit urban climates across the country but also align with local consumer preferences. For instance, to minimize food waste, technicians installed an extra seal strip on all windows. And since customers in southern regions favor outward-opening windows, Warren has developed two new models this year specifically tailored to meet that demand.
The new product showcases Warren's R&D team's cutting-edge expertise, while, as a brand targeting consumer-end customers, Warren is also gaining a deeper understanding of the consumer market.
Focusing on the market: Mid-to-high-end brands are now in demand.
Starting from Beijing, Warren Doors & Windows has deeply rooted itself in the market over the years and has already established itself as a nationwide brand. Currently, Warren operates roughly 300 stores across China, reaching as far as cities like Shenzhen, Sanya, and Hainan—but the majority of its locations remain concentrated in East China regions such as Jiangsu, Zhejiang, and Shanghai. Targeting the mid-to-high-end market segment, Warren plans to further accelerate its expansion into economically vibrant areas, as well as southern regions where consumer acceptance is particularly strong.
In Che Xiaona's view, Warren Doors and Windows' nationwide expansion has two key advantages: first, its consistently reliable product quality, and second, its rapidly replicable store model. Recently, Warren partnered with Taiwan’s visionary designer Shao Weiyan to revamp the brand’s SI (store image) and VI (visual identity) systems, further enhancing the in-store experience—and enabling new stores to be quickly replicated and rolled out across the country.
Meanwhile, as competitors纷纷 move downstream, Warren remains committed to her own path of development: Continuously developing new window and door features from a professional perspective to meet consumer needs. This persistence stems from Warren's exceptional product quality, which has given both the brand and its dealers ample confidence and conviction. Over the years, Warren has remained deeply committed to product development, consistently delivering craftsmanship and excellence that set it apart from the competition—so naturally, there’s no need to worry about market acceptance or word-of-mouth reputation. In fact, many dealers have been drawn precisely by the competitive edge their strong product lineup provides, noting that even amid the pandemic, their sales have surged significantly compared to last year.
With this kind of confidence and backed by the Jiangzhehu market, Che Xiaona plans to make a big strategic move in markets across the country in the future. Doors and windows are often seen as the "last untouched blue ocean" in the industry, and she noted, "More and more users are setting higher and higher expectations for doors and windows—making this the perfect moment for mid-to-high-end brands to thrive."
Capacity support, expanding markets at close range
Product quality and brand stores determine consumer choices, but the ability to deliver excellent customer service hinges more heavily on factory factors—after all, these influence critical aspects like the product’s production cycle and delivery timeline, both of which directly impact consumer satisfaction.
Warren boasts a production facility spanning over 20,000 square meters in Beijing, equipped with cutting-edge German machinery and technology—but its current capacity still falls short of meeting today’s market demand. To address this, Warren Doors and Windows is planning production facilities in Guangdong and other regions. On one hand, this will reduce the transportation radius, significantly cutting the original 5-day delivery time and enabling us to better serve customers and distributors in Guangdong, Guangxi, Yunnan, Guizhou, Hunan, and other regions. On the other hand, the planned factory—initially covering over 30,000 square meters—is expected to expand its production capacity to at least 100,000 square meters. As we continue developing services for our customers, we’ll also steadily increase capacity further down the line.
Che Xiaona told us that Warren's production base is primarily planned according to its capacity. She added, "As Warren's service radius continues to expand, and with increasingly convenient integrated services like transportation, our customer base will grow even larger. Once the regional scale becomes robust enough to support factory production, we’ll begin building additional branch plants one after another." In the future, once Guangzhou's factory reaches a production capacity of 200,000 square meters, Che Xiaona plans to build another branch plant in the Southwest region within three years, further enhancing service to local dealers and customers.
Meeting demands, pushing the boundaries of innovation, and staying deeply committed—these are the very essence of the artisan spirit. Warren Doors & Windows is steadily embracing this craftsmanship mindset, continuously exploring innovative ways to provide comprehensive solutions that truly care for our customers' needs. And as for the future, Warren Doors & Windows’ ambition and confidence are definitely something to look forward to!
The article is from NetEase Home.
Thank you for the tremendous support from NetEase Home!
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Warren Doors and Windows, south of Fangshan Road and west of Dongtai Road, Dongcheng Subdistrict, Linqu County, Weifang City, Shandong Province
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